Give yourself & team the tools to confidently & effectively run your social media channels.

A well-defined content strategy is the north star that guides a brand's journey through the digital landscape. It is the blueprint that outlines why, what, when, and how content will be created and shared.

What’s Included?

  • This is where we kick off the journey of crafting your content strategy. It's the foundation for connecting with your audience right where they are! From here, we delve into sculpting your brand's distinctive perspective, helping you stand out amidst the noise of social media marketing.

  • Your UVP should address the very specific problem/need your target audience has and how and why you are the best solution. a UVP helps a you stand out by highlighting what makes you different and better than your competitors. This differentiation is essential for catching the attention of potential customers.

  • Determining your goals and how to measure the progress of your pages

  • Your content strategy is the blueprint that outlines the content you'll share and how it harmonises with your brand identity, target audience, and distinctive value proposition

  • A list of relevant hashtags to include in your posts to increase reach and engagement. A short guide on utilising keywords for discovery.

  • Unlock the full potential of your Instagram presence. I will strategise page highlights, page bio and keyword optimisation.

Mana & Wak, Yoga & Retreat Center

“I felt like we were flying blind before speaking to Fi. The strategy Fi delivered for Mana & Wak has helped us understand not only what content to create but why we need to make it. It feels great to be moving forward with an actionable plan in place and the tools to track our success. Our strategy is so much more coherent and deliberate. Thank you! Would recommend everyone undergoing this process its well worth the time and effort.”