Healthy social media habits for consistent content in 2024

In the dynamic world of social media, consistency is key. As we step into 2024, it's more important than ever to establish healthy habits for creating and managing content. Here are some tips to keep your social media game strong and stress-free.

✸ Designate time solely for social media planning.

Time management is crucial. Look at your business calendar and mark important dates – product launches, seasonal events, or industry happenings. Dedicate specific times for planning content shoots and scheduling posts in advance. This ensures you're never scrambling at the last minute and helps maintain a steady flow of content.

✸ Create video and image templates.

Efficiency is your best friend. Instead of spending hours designing a new post each time, develop a set of templates for videos and images. Using a consistent template not only saves time but also helps in building a recognizable brand aesthetic. Tools like Canva offer a plethora of easy-to-use templates that can be customised to suit your brand.

✸ Create a content bank of B-Roll.

B-Roll footage is a goldmine. Start collecting generic footage or images that can be used across various posts. This could include behind-the-scenes clips, landscape shots, or product close-ups. With video editing apps like CapCut and built-in templates on platforms like Instagram, turning this footage into engaging reels is simpler and more effective than ever.

✸ Where are you organising and scheduling?

Don’t underestimate the power of organisation. Utilise tools like Hootsuite, Buffer, or Later to plan, create, and schedule your content. These platforms offer the convenience of having all your content ideas and schedules in one place. They can also provide valuable insights into post-performance, helping you tweak your strategy for better engagement.